LONDON: ITV Global Entertainment has tapped games manufacturer Drumond Park Group to roll out a range of merchandise based on the prime-time game show The Colour of Money, hosted by Chris Tarrant.

Drumond’s license includes an electronic board game, a handheld electronic game, travel, card and board games, an interactive DVD television game and table-top electronic game. A selection of the products will be available at retail beginning in July. Claire McCool, the marketing director and co-founder of Drumond Park, said of the deal: "We’re certain the concept will catch the interest and imagination of both viewers and game-players throughout the world, and will adapt perfectly to games in many formats."