ITN Rebrands Archive Footage Arm

June 19, 2006 World Screen

LONDON, June 19: ITN is rebranding its ITN Archive operation
as ITN Source, with plans to invest £1 million to further build its footage and
3G content businesses.

The new corporate identity is intended to underpin the
company’s strategy of delivering the “Right Content, Right Now” to its
customers. ITN is planning on investing £1 million to expand ITN Source and its
3G mobile business, ITN On (formerly ITN Multimedia). Revenues from those two
businesses have increased by about 35 percent each year for the past two years.

As part of the rebranding, ITN Source has revamped its
website, at www.itnsource.com. In September, the site will introduce a
range of new features and services.
As well as allowing visitors to view video online, the site will be
constantly updated, enabling customers to see brand new footage immediately.

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“Today’s re-branding signifies a very exciting period of
change right across ITN,” said Sue Thexton, the MD of ITN Source. “Changing our
name to ITN Source more accurately reflects what we do and communicates the
diverse range of content we have to offer customers. As a business, we have already been living the Right Content, Right Now
concept, and the new investment will allow us to do so with even better
efficiency. The new corporate vision confirms is that ITN isn’t just a news
company, but a dynamic and creative innovator.”

Mark Wood, the chief executive of ITN, added, "ITN is
now well positioned as a specialist media company with core businesses in the
generation, packaging, aggregation and distribution of news and other
multimedia content for different platforms. Our news businesses are at the top of
their game and the investment in the growth areas of the business has started
to bring real benefits. The company has the financial strength and the support
of its shareholders to exploit changing market trends and customer needs.
Together, these developments will help us take another step forward, as we seek
to secure our future as an innovative, profitable company.”