IPTV Homes in the U.S. Projected to Hit 8.7 Million

NEW YORK, August 24: In 2010, there will be 8.7 million IPTV
households in the U.S., up from 300,000 in 2005, according to Internet
Protocol TV: Global Trends—2006
, a
new report from eMarketer.

The report also notes that IPTV’s revenue potential will
best be seen when the offering is bundled with other services. Ben Macklin,
senior analyst at eMarketer and author of the report, says, "As part of a
bundle of services, which includes broadband and fixed and mobile voice, the
value of IPTV will be in its ability to reduce churn and to perhaps recoup some
revenue lost to cable companies offering voice services.”