International Interactive Emmy Awards Presented at MIPTV

CANNES, April 9:
Scandinavian companies dominated the International Interactive Emmy Awards
presented at MIPTV in Cannes last night, winning two out of the three
categories.

The third annual awards
presentation was organized by the International Academy of Television Arts
& Sciences in partnership with Reed MIDEM and hosted by British comedian
Brian Conley (The Brian Conley Show,
Let Me Entertain You).

Finland’s children’s
program Staraoke won the
Interactive Program category and Sweden’s participation drama The Truth
About Marika took the Interactive
TV Service category. The Interactive Channel award went to the U.K.’s
WeDigTV.

“This year’s winners are
an illustration of how technology is enhancing viewer participation and
bringing an added value to television content,” said Bruce L. Paisner, the
president and CEO of the International Academy of Television Arts &
Sciences. “We congratulate them on their achievements.”

The awards ceremony and
dinner was attended by more than 150 international executives from the
television, broadband and mobile industries and sponsored by Alcatel-Lucent.

—By Mansha Daswani