iN DEMAND Names Two Execs to Lead Business Development

NEW YORK: iN DEMAND has expanded the roles of Eric Petro and Mark Boccardi to include overseeing the company’s business development functions.

As part of the promotion, Petro, the executive VP and CFO of iN DEMAND, will add business development to his responsibilities, helping oversee the company’s development of new products and distribution strategy, using current and emerging technologies. Meanwhile, Boccardi has been promoted to senior VP of programming and business development from his former role as VP of programming. Boccardi will report to Petro and both will be based in New York.

Petro joined iN DEMAND as senior VP and CFO in 2008, and then was promoted to executive VP in 2010. Prior to iN DEMAND, he served as senior VP of new business and voice finance at Time Warner Cable.

Having joined iN DEMAND in 2003, Boccardi has been responsible for building and managing the company’s sports and pay-per-view event businesses.

Bob Benya, the president and CEO of iN DEMAND, commented of the promotions: “Both Eric and Mark have been pivotal and valued executives at iN DEMAND. We are thrilled to have their continuing vision and expertise as we secure iN DEMAND’s role in the evolving marketplace.”