Iger Showcases Disney’s Digital Initiatives at CES

January 9, 2007 World Screen

LAS VEGAS, January 9: Bob Iger, the president and CEO of The
Walt Disney Company, showcased the new Disney.com website during his keynote at
the Consumer Electronics Show in Las Vegas, highlighting the upcoming massively
multiplayer online game and a new video player for kids.

“We are witnessing an explosion of media and Disney is both
reaping the benefits of that explosion and acting as a catalyst by taking a
technology-friendly approach,” said Iger, noting that the company was the first
to offer movies and TV shows for download on iTunes last year.

“Our history of bringing our storytelling and our roster of
characters to the frontiers of technology is unrivalled,” Iger continued.
“Since the day Mickey dared to speak in a ‘talkie,’ Disney has boldly taken its
content to the cutting edge. Wherever the path of unfolding technologies and
imaginative new platforms may lead, Disney will be there. Year in and year out,
we are proud to bring our creative content to your innovative products.”

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Iger gave the CES audience a preview of the newly redesigned
Disney.com website, which will launch later this month. At present, Disney.com
is the number one ranked site among kids and families, with 24.8 million
monthly unique visitors.

Iger said of the new site, “Disney.com is the digital
doorway into Disney and both a destination and a portal into a vibrant, rich online
entertainment experience for children, parents and people genuinely interested
in Disney.”

Iger also highlighted Disney Xtreme Digital (Disney XD),
which will be the broadband centerpiece of the new Disney.com. The offering
will allow users to personalize their favorite Disney content as well as watch
and share videos, including television shows and shorts; chat with friends,
listen to music; create play lists; and play games. Disney.com guests will also
be able to access premium content through Disney XD, such as the upcoming
Pirates of the Caribbean Online massively multiplayer game, which is set to
launch this year.