IFF China Confirms Attendees

BEIJING: Among those format sellers slated to attend the first International Formats Forum (IFF) China, held November 11 through 13 at Beijing’s Great Wall Sheraton Hotel, are FremantleMedia, Disney, ITV Studios Global Entertainment and KBS.

Also on hand will be Nigel Lythgoe of Big Red 2 Entertainment and David Lyle from Fox Look. IFF China attendees, including delegates drawn from across the country’s 32 major regional TV stations, will have the opportunity to discover and buy new shows tailor-made to Chinese audiences. The event is also welcoming international producers and broadcasters looking to exchange knowledge and best practice, distribute their own formats and tap into a seam of international content. IFF China will also focus on identifying the format potential of producers and broadcasters’ existing entertainment properties.

Rangoon Yang, the VP of IFF China, said: “It’s a great honor for IFF China to welcome all these talented renowned companies to Beijing and provide our Chinese attendees with the opportunity to learn more and buy some of the most successful worldwide formats.”

Georges Leclere, IFF China’s senior VP of international, added: “Welcoming these worldwide talented sellers to IFF China, will allow them to showcase their programs but also to learn and rub shoulders with top Chinese format buyers. As personal relationship and mutual trust are essential in the development of formats Industry in China, IFF China is particularly please to play a crucial role in this endeavor.”