Horrid Henry Video Game in the Works

LEICESTER: SouthPeak Interactive Corporation and Asylum Entertainment have closed a deal to co-publish a video game based on the Horrid Henry books written by Francesca Simon and the hit children’s series produced by Novel Entertainment.

Horrid Henry the video game is set for release this October, alongside a whole week dedicated to the TV series on CiTV and the publication of the latest book, Horrid Henry Wakes the Dead. Developed by Asylum Entertainment, the Horrid Henry game is being developed for Wii, Nintendo DS and PC. Players take on the role of Horrid Henry as they run and jump through a series of fun levels, meeting recognisable characters along the way and having plenty of mischievous adventures.

The property first came on to the children’s book scene in 1994, now with book sales exceeding 13.5 million copies in the U.K. alone. Horrid Henry is available in 27 countries worldwide, including the U.S., and has been translated into 22 languages. The hit TV series, shown daily on Children’s ITV in the U.K., has also sold globally.

Lucinda Whiteley, the creative director of Novel Entertainment, commented: "We are thrilled to further extend the reach of the Horrid Henry brand to include a PC, Wii and DS game. SouthPeak Games and Asylum Entertainment are leaders in their field and we are excited to be working with such creative game developers."

“We are delighted to be working with Asylum Entertainment and Novel Entertainment on the Horrid Henry license,” said Jonathan Hales, the European managing director for SouthPeak Games. “The books and TV series have proved exceptionally popular in Europe and the books have recently launched in North America, so we’re sure the video game will be just as successful.”

"We are really excited to be working with SouthPeak as our partner in bringing the Horrid Henry game to market," added Simon Bailey, the managing director of Asylum Entertainment. "Their position in the U.S. market makes them ideal for us to work with for the launch of the game. We are looking forward to making the Horrid Henry video game successful together."