Hollywood Licensing, DAVE Networks Team Up for Online Venture

LAS VEGAS, January 30:
Hollywood Licensing, a licensing and new-media firm led by a former executive
producer of America’s Funniest Home Videos, and DAVE Networks, a developer of video social networks, have
launched Reality.TV, a combination new media reality network and video social
network for sharing home videos.

Reality.TV is a multiplatform
network focused on developing home video-based reality content for the
Internet, television and other new media outlets. The site is meant to be a
tool for aspiring reality producers to test their skills in the user-generated
marketplace, and potentially scoring a development deal with Reality.TV.

With the tagline “Watch,
Create and Star,” the Reality.TV site allows fans to upload their favorite home
videos onto Reality.TV where they can be viewed and voted on by other fans. The
site also features unique interactive areas such as the Playground and My
Reality, where multiplatform opportunities exist for television programming and
new-media companies.

In the Playground section
of Reality.TV, users are given unique tasks to create, then submit their home
videos in creative categories such as: Most Embarrassing Moments, Video Diaries
& Confessions, Magic Cam, Pet Circus, I Do/I Don’t/I May Proposals,
Practical Jokes & Pranks, Complaints, Do You Resemble Your Pet?, Show Us
Something Fun with Something You Own and more.

In the My Reality section,
users are able to create and submit their Reality.TV pilot webisodes to have a
chance to be a featured star on the site with potential television
opportunities. Current user-generated content is categorized into genres such
as Animals, Hilarious, Amazing and Random. Plans for the future include
expansion across all reality genres.

The site will also feature
a community where users can share their favorite videos (both home videos and
their favorite videos from the site) on their own Reality.TV profiles as well
as other social-networking sites such as MySpace and Facebook. Reality.TV
allows users to share their videos with friends, find other home video fans,
blog and talk to other members through message boards or through the internal
messaging system.

Currently, Reality.TV only
consists of a website, but executives from Hollywood Licensing say that they
will launch on television and mobile platforms later on.

“We chose DAVE Networks to
launch this ground-breaking venture as we knew their content delivery system
possessed the tools necessary to provide entertainment across all emerging
platforms in a manner that advertisers can finally embrace,” said Vin Di Bona,
the co-chairman of Hollywood Licensing and the chairman of Vin Di Bona
Productions. “We have always had a great relationship with advertisers for
providing content which is entertaining, family friendly and appropriate.
Reality.TV now provides even greater opportunities.”

Tammy Treglia, Hollywood
Licensing’s co-chairman, added: “As a new media network, the initial launch is
on the Internet. Over the next year, as more technology finally facilitates
convergence, Reality.TV will be coming soon to the television set, computer or
cell phone nearest you. Reality.TV will be a destination for this genre to
finally converge in both new and old media.”

"Long before YouTube,
Vin Di Bona was influential in creating the reality television movement as the
executive producer of America’s Funniest Home Videos,” said Rex Wong, the CEO of DAVE Networks.
"Vin was a pioneer of user-generated video and we are proud to work with
him on Reality.TV, the next evolution of reality programming for the web
generation."

DAVE Networks is currently
at NATPE showcasing the website.

—By Ned Berke