Hoff Productions Launches 3D Division

SAN FRANCISCO: Hoff Productions has set up a new division dedicated to the production of 3D content, and has also announced a restructure of its operations.

“We were ahead of the curve with high definition more than 10 years ago, and now we’re at the forefront of 3D,” said the president and executive producer of Hoff Productions, Michael Hoff. “We have several projects in development and will be working with key partners in the coming months to showcase this spectacular format.”

Under the company’s new structure, Hoff Productions will maintain five key departments: production, development and marketing, business and legal affairs, finance and operations. Within the repositioning, Ashley Adams has been upped to VP of production and Andres Alegria has been promoted to VP of operations. Anke Pahmeyer returns to the company as VP of business and legal affairs. Adams will oversee all productions and Alegria will manage post-production operations and facilities. Pahmeyer will supervise business and legal affairs as well as handle human resources.

Hoff added: “2009 was a huge year for us. The growth was amazing and in course, we opened our New York City office. “Now we want to make sure we can continue to deliver the quality, value and ratings our clients expect.”