HIT Takes Chapman Properties for North America, Japan

NEW YORK, June 18: HIT Entertainment has taken on the multiplatform
rights for North America and Japan to two properties from Chapman
Entertainment: Fifi and the Flowertots
and the new series Roary The Racing Car.

The series join Bob the
Builder, created by Keith Chapman, in the
HIT catalogue. HIT will serve as the rights manager across broadcast, licensing
and merchandising, publishing, home entertainment and strategic partnerships in
North America and Japan.

“Keith Chapman’s vision in creating global preschool brands
is unparalleled and we see a tremendous opportunity for Chapman Entertainment’s
newest properties—Fifi and the Flowertots and Roary The
Racing Car—to flourish in new
markets,” said Bruce Steinberg, the CEO of HIT Entertainment. “With their
stunning animation styles, rich characters and engaging stories, Fifi and Roary
are the perfect additions to HIT’s portfolio of top-quality preschool brands,
and this partnership serves to reinforce HIT’s position as one of the premier
preschool entertainment companies in the world.”

Launched in 2005 in the U.K., Fifi
and the Flowertots has become a top-rated
preschool television series on Five’s Milkshake! and on Nick Jr. It can be seen on television in more
than 150 territories in 22 languages. The stop-frame animation series centers
on Fifi Forget-Me-Not and her friends in Flowertot Garden. Roary The
Racing Car follows the adventures of a
young, ambitious single-seat, red racing car who races through life making
mistakes and forging relationships with others at the Silver Hatch racetrack.
It is currently in production at Cosgrove Hall Films in stop-frame animation
and CGI. It premiered on Five’s Milkshake! and on Nick Jr. in the U.K.