Hello! Hollywood Gets Expanded Format

BEIJING: Metan Development Group’s Hello! Hollywood, a Mandarin-language magazine program, has expanded its weekly format from a half-hour to 45 minutes.

The 45-minute version was unveiled this month. The program first launched in China in 2009 on 10 stations and is now available on more than 50 in the country, in 250 million-plus homes as well as Mandarin-focused outlets in North America.

"Hello! Hollywood has proven so popular with Chinese audiences that the affiliate stations requested a longer format for 2011 and beyond,” said Larry Namer, the president and CEO of Metan. “The series definitely has made a mark in China, and we’re delighted to expand the show, satiating the audience’s demand for entertainment news and content.”