HBO Launches YouTube Channel

NEW YORK/SAN BRUNO,
February 25: Home Box Office (HBO) has debuted a branded channel on the
video-sharing site YouTube, featuring a selection of video content from shows
such as Extras and Entourage.

Videos from HBO shows like
Flight of the Conchords, The
Wire, Def Comedy Jam, Real Time with Bill Maher, Real Sports, Extras, Stand Up
Comedy, Habla y Habla and Entourage will be included in HBO's channel on YouTube. Full-length episodes of
HBO's original series In Treatment
will also be available on the channel, as well as promotional content from HBO
Films and HBO Documentary Films.

The HBO YouTube channel
will be populated with content from the company's most popular shows as well as
special YouTube-only features in the near future.

“We are delighted to bring
HBO content to the YouTube community and fans of our shows,” said Joseph
Giraldi, the director of digital distribution and partnerships at HBO. “We
invest significantly in developing HBO programs and are always searching for
new promotional platforms. We are thrilled to continue this tradition by
offering the global YouTube audience access to our wide variety of content.”

Added Jordan Hoffner, the
head of premium content partnerships for YouTube, “As the leader in online
video, YouTube provides top media companies like HBO an opportunity to
broadcast their content to an entirely new audience. The YouTube community
watches hundreds of millions of videos everyday and as that number increases,
so does the demand for original, quality programming. We are always looking to
better serve the needs of our community, and we look forward to connecting
existing fans with their favorite programming while introducing a new audience
to quality HBO shows."

—By Irene Lew