HBO, Cingular in Deal for Entourage Mobisodes

LOS ANGELES/ATLANTA, July 13: Wireless carrier Cingular and
HBO have launched mobile mini-episodes of the comedy Entourage featuring some the show’s key cast members.

The mobisodes are available to Cingular Video customers who
subscribe to HBO Mobile. They see character Johnny Drama (played by Kevin
Dillon) making a "cellivision" show. The deal also brings HBO Mobile
subscribers full-length episodes from the first season of Entourage, plus episodes from Sex and the City, Curb Your Enthusiasm, and Dane Cook's Tourgasm, offered up in short “chapters.”

"Our relationship with HBO is all about learning how to
take successful programs from television and bring them to the mobile
phone," said John Burbank, the VP of marketing at Cingular Wireless.
"We're excited to launch these episodes as an important first step in the
creation of true broadcast quality entertainment for the mobile phone. Along with the highlights we provide
from the TV broadcast each week, these episodes give Entourage fans a rich experience they can get nowhere
else."