HBO Central Europe Appoints Czech/Slovak Country Manager

BUDAPEST, June 30: HBO
Central Europe has named Ondrej Zach as country manager for the Czech Republic
and Slovakia.

Zach will have overall
responsibility for HBO basic and premium channels in the Czech Republic and
Slovakia, and will have oversight of all HBO businesses in Croatia, Slovenia
and Serbia.

“I feel very pleased with
the appointment of Ondrej,” Jim Helfgott, the VP of sales and marketing for the
regional headquarters of HBO, to whom Zach will report. “Now that Croatia,
Slovenia and Serbia will be overseen from Prague, it is crucial that an
experienced, highly professional person leads the operation in these five countries.
I believe he is the right candidate to continue the development and growth of
the HBO channels in the increasingly competitive media environment of this
region.”

“My main goal in the new
position is to expand the consumer awareness and reputation of the HBO brands
in all five countries using my international media experience,” said Zach. “I'm
very excited about the opportunity of joining HBO in the times when there is
lot of new products and technologies in our business and Im looking forward to
the new challenges of developing its operations in the rapidly changing
audiovisual media landscape."