HBO, AOL to Launch Comedy Site

November 16, 2006 World Screen

NEW YORK, November 16: HBO
and AOL will launch a comedy website called This Just In early next year. This initiative marks the first
time advertisers will have the opportunity to work with HBO.

www.thisjustin.com, will
replace the existing AOL comedy channel in the first quarter of 2007. The site
will focus on current events-related humor, using a blog format and exclusive
video content. Specific programming and talent information has yet to be
determined.

According to the
Hollywood Reporter, This Just In
will serve as an "incubator" for HBO and the destination's content
might be used on the regular television channel, HBO On Demand and HBO Mobile.