Hallmark Channel Unveils New Daytime Franchise Block

NEW YORK: The new daytime block Hallmark Channel Home, a destination for lifestyle programming, launches on Hallmark Channel on September 13.

The block is highlighted by the new sixth season of The Martha Steward Show, exclusively on Hallmark Channel. The roster will also include Whatever with Alexis & Jennifer and Mad Hungry with Lucinda Scala Quinn. On-air, the hallmark Channel Home franchise will be represented with daily promotion, keyables and channel bug for the entire daytime block. At hallmarkchannel.com, the new block will be represented with microsites for individual programs as well as on Facebook and Twitter.

“The look and feel of Hallmark Channel Home is certainly unique but evolved from our complete on-air design package,” said Marvin Dorson, the senior VP of creative services at Hallmark Channels. “We wanted to create a daytime block that was warm and inviting. Hallmark Channel Home will be the destination for viewers to experience simple ways to enhance their daily lives, celebrate special moments and make family holidays more fun"