Hallmark Channel Picks Up NASCAR Angels

STUDIO CITY, September 24:
Hallmark Channel has secured the rights to air the third season of NASCAR
Angels, a reality program about
fixing people’s cars and trucks.

The half-hour weekly
series will premiere on the network on October 5 and will air Sundays at 8 a.m.
NASCAR Angels is produced by
MagicDust Television and distributed by Litton
Entertainment. The series will be hosted by former NASCAR Sprint Cup
Series Champion and current ABC/ESPN broadcaster Rusty Wallace and NASCAR.COM
talent Shannon Wiseman. Production on the 22 original episodes has begun on
location in major NASCAR race markets.

The program will continue
to feature top NASCAR drivers and crew chiefs giving people the chance to go
behind the scenes to meet their heroes and get a glimpse into the NASCAR
experience.

“Viewers
connect with strong and iconic brands such as NASCAR and Hallmark Channel,”
said Bill Abbott, the executive VP of ad sales for Hallmark Channel.
“Advertisers recognize this connection and the incredible value to their
marketing efforts of associating themselves with powerful consumer brands. By
showcasing NASCAR’s unique programming on Hallmark Channel, it is a win-win for
both viewers and advertisers.”

—By Jackie Stewart