H20’s Licensing Roster Grows

BARCELONA, June 27: Imira
Entertainment has signed a representation deal for ZDF Entertainment’s
live-action series H20: Just Add Water for Spain, Portugal and Andorra.

The tween-targeted show
has already been licensed worldwide by companies such as Grani & Partners,
and Giochi Preziosi in Italy is developing products for school and beachwear.
Other agreements include retail in Australia with Target for textiles, and the
launch of an H2O magazine and
books with Panini in Germany. Universal has home video/DVD rights for Spain. H20:
Just Add Water follows three
16-year-old girls who find themselves magically turned into mermaids with
supernatural powers when they touch water.

—By Kristin
Brzoznowski