Growth Projected in HD Online Content Market

AMSTERDAM, September 12:
As IBC opened in the Netherlands today, Akamai Technologies released a new
report indicating that 82 percent of European broadcast organizations plan to
deliver online content in high definition in the next 12 months.

Almost 20 percent of
survey respondents said that they were already offering HD experiences online.
For those still working on their offerings, almost 65 percent indicated a
one-year time frame, and 19 percent are looking to add HD online fare within
six months.

Short-form content
dominates, with 63 percent of respondents saying they would continue to offer
this to their viewers. However, close to 50 percent also indicated that they
would be offering longer-form content, such as movies and full-length TV
episodes.

Organizations will be
targeting the PC for HD online content, but connected devices are also part of
the mix—38 percent of respondents are eyeing delivery to TV sets and 34
percent are looking at set-top boxes.

—By Mansha Daswani