Granada International’s Hell’s Kitchen USA Heads to Asia

HONG KONG, June 11: Granada International has sold the
second season of the culinary reality series Hell’s Kitchen USA, hosted by Michelin-starred chef Gordon Ramsay, to a
slew of broadcasters throughout Asia.

TVB in Hong Kong launched the series on June 9. Discovery Travel and Leisure in India also
acquired the series for broadcast across the Indian subcontinent. Other
broadcasters on board include True Visions Corp (formerly UBC) in Thailand, the
Singapore-based Asian Food Channel, Solar in the Philippines and NTV7 in
Malaysia.

The third season of
Hell’s Kitchen USA,
produced by Granada America, launched on FOX in the U.S. this month and will be
showcased by Granada International at MIPCOM in October. In Hell Kitchen
USA, Ramsay attempts
to instill his love of all things food into a group of amateur chefs who are
competing for the chance to win their own restaurant.

James Ross, Granada
International’s Hong-Kong based regional director for Asia, commented: “Hell’s
Kitchen has many winning
ingredients which make it such a success throughout Asia. The combination of the strong and
lively personality of Gordon Ramsay and the competitive group of contestants
with an obsession for food creates a truly entertaining series which works
across cultures throughout the world.”