GOOD, MySpace to Launch Investigative Series

LOS ANGELES, February 20:
The multimedia lifestyle company GOOD will debut a five-part investigation
series, On Skid Row, on MySpace
TV and MySpace Impact 24 hours before the videos are available on
GOODMagazine.com and the Kenneth Cole Productions’ Awearness Blog.

GOOD will produce the
series, which is narrated and written by Sam Slovick, with the support of
Kenneth Cole Productions. The five-part investigation explores the Los Angeles
area known as Skid Row, where some 9,000 disenfranchised homeless people live
alongside the city’s thriving financial district.

“This partnership with
Kenneth Cole and MySpace exemplifies how GOOD looks to engage its audience,”
said Craig Shapiro, the president of new media for GOOD. “Through the support
of brands that are committed to moving our world forward, we can create
entertaining and meaningful content that adds value to the audience, the brands
and all involved.”

“MySpace is committed to
empowering content creators like Sam Slovick and GOOD to reach a broad
socially-conscious audience who are looking to make a difference in the world,”
added Chris DeWolfe, the co-founder and CEO of MySpace.

—By Kristin
Brzoznowski