Globo TV Cracks New Markets in Asia Pacific

RIO DE JANEIRO, May 27: Globo
TV International has expanded its Asia-Pacific business, scoring a volume deal
with Australia’s Dream House Entertainment and an agreement for the broadcast
of The Clone in Singapore.

Under its agreement with
Dream House Entertainment in Australia, 1,900 hours of telenovelas from Globo
TV International will be broadcast until 2010 via subscription channel La
Telenovela. The channel will dedicate three of its slots to Globo’s
telenovelas, kicking off with The Clone, Terra Speranza and Uga
Uga. This marks Globo TV
International’s first entrée into the Australian market, and is an extension of
its existing agreement with Dream House Entertainment covering the North
American market.

In a deal with StarHub,
Globo TV International has also sold the broadcast rights to an Indonesian dub
of the telenovela The Clone,
marking the first time that a channel in Singapore will air programming from
the Brazilian distributor. Scheduled to premiere in June, The Clone will air on subscription channel Senasí, which
includes programming entirely dedicated to the Indonesians and Malays living in
Singapore.

—By Irene Lew