Global SVOD Market to Pass 300 Million Homes by 2020

LONDON: The number of global SVOD homes is forecast to reach 306 million across 200 countries by 2020, a sharp increase from the 28 million reported in 2010, according to a new report from Digital TV Research.

The total for SVOD homes by end of 2015 is forecast at 197 million, meaning a growth of 42 million homes this year alone.

The Global SVOD Forecasts report estimates that nearly 145 million SVOD subscribers will be added between 2015 and 2020 (up by 90 percent). China will increase by 20 million subs, with the U.S. bringing in an extra 22 million, Japan 9 million and India more than 7 million.

Netflix is forecast to have almost 115 million paying subs by 2020, adding 44 million subs between 2015 and 2020. Netflix will have 50.4 million subs in the U.S. by 2020, up by 7 million on 2015.

Global SVOD revenues for all operators in 200 countries will reach $26.8 billion in 2020, ten times the $2.6 billion recorded in 2010 and more than double the $12.4 billion expected in 2015. Subscription revenues for Netflix will surge from $1.8 billion in 2010 to $12.2 billion in 2020.