Global Agency Ties Up with India’s Miditech

CANNES: An agreement has been signed between Miditech and Global Agency to bolster the production of formats for the Indian market.

Miditech will produce shows for Indian broadcasters using the formats developed by Global Agency and, in turn, Global Agency will distribute Miditech’s formats to the international market. Miditech has localized global format hits such as Pop Idol, Deal or No Deal and Extreme Makeover in India. Global Agency is known for creating controversial formats such as Perfect Bride, which the two companies partnered on last year for STAR in India.

Nivedith Alva, the managing director of Miditech, said, “Miditech has not just an incredible track record when it comes to localizing mega global formats for the Indian market, it has consistently focused on developing original formats and drama series for the domestic market, many of which have the potential to travel globally. The tie up with Global Agency, with whom we’ve built a strong relationship in India with Perfect Bride, will give us access to some of the biggest and most controversial global formats for the Indian market, as well as create an additional distribution network for own home grown formats.”

Izzet Pinto, the CEO of Global Agency, said, ‘”We are excited about this association with Miditech. With the burgeoning television audiences we are extremely bullish about creating a significant mark in the global television market. We merge our expertise of developing diverse formats that creates rapid buzz with Miditech to gain maximum exposure in Indian television.”