Geurts Named to New Role at Nickelodeon Recreation

NEW YORK, April 11:
Nickelodeon has appointed John Paul Geurts to the new role of VP and creative
director at Nickelodeon Recreation.

In his new role, Geurts
will be responsible for overseeing all creative and design development for
Nickelodeon's Recreation business segments, including hotels, theme parks,
cruises, and live entertainment. He will also continue to oversee Nickelodeon
Recreation's Design Studio based in Orlando, Florida. He will continue to
report to Howard Smith, the executive VP of Nickelodeon Recreation.

Formerly Nickelodeon's
creative director, Geurts has guided the creative agenda for the Recreation
Group for the past 10 years. His credits include creative development for
projects that include Nickelodeon attractions within 11 theme parks worldwide,
including Nickelodeon Universe at Mall of America; the Nickelodeon Family
Suites in Orlando; the Nickelodeon Resorts by Marriott, the first of which
breaks ground in San Diego, California, later this year; Nickelodeon's
first-ever cruise with Royal Caribbean, sailing this summer; and live staged
entertainment. In 2005, Geurts opened Nick Recreation's design studio in
Orlando and has managed its creative team of in-house designers, project
architects and consultants. He began his career with Nickelodeon 15 years ago.

"John Paul and his
world class design team will develop Nick's Recreation next generation of
experiences designed to entertain kids and families around the globe,"
said Smith. "As our Recreation business continues its rapid expansion,
John Paul is the perfect person to lead our group's creative direction, partner
collaboration and content creation."

—By Irene Lew