Galavisión Integrates Sponsor into New Reality Show

NEW YORK: The new Galavisión reality show Back in Wedding Shape (El Peso del Matrimonio) will feature Verizon Wireless devices and applications integrated throughout the series as part of a sponsorship deal signed between the two companies.

Back in Wedding Shape, a Galavisión co-production with RM 5to Elemento, debuts today and will air on the Galavisión Network on Thursdays at 9 p.m. The show, hosted by lifestyle coach Claudia Caporal, will feature couples who after many years of marriage have gained some weight. They will embark on a journey to get them back to the emotional state of mind and physical shape they were in around the time they got married. Each week the show will spotlight one couple’s story and transformation from beginning to end.

Verizon Wireless will play a key role in helping the couples reach their goal. Participants will each receive a Verizon Wireless smartphone, which will help them keep track of their progress via various applications, including a calorie counter, distance tracker and virtual trainer. The phones will also be used for Caporal to send the couples motivating messages that will help keep them on course.