Further U.S. Expansion for STAR India

LOS ANGELES/HONG KONG: STAR has launched its leading Hindi-language entertainment channel STAR India Plus on the Comcast Cable platform in Houston, Texas.

Featuring hit soaps like Bidaai and Yeh Rishta Kya Kehlata Hai as well as light entertainment such as Nach Baliye and STAR Voice of India, the channel launched on the service in Houston yesterday and is available for $11.95 per month.

“Throughout North America, we’ve seen demand and excitement build to a boiling point for STAR India Plus,” said David Wisnia, STAR’s senior VP for distribution and sales and head of STAR’s North American and European offices. “Following STAR India Plus’ debut on Comcast’s California platform, we’re thrilled to extend our partnership into Houston and look forward to continuing to strengthen our relationship with Comcast going forward.”

“STAR India PLUS is part of Comcast’s on-going commitment to our customers to bring value by connecting them to the people, places and programming that are important in their lives," said Tony Speller, the senior VP for Comcast’s Houston Region. "By expanding our already diverse programming, the South Asian community will have many favorite programs available 24-hours-a-day on Comcast."