FremantleMedia Puts in Place Senior Team for Digital & Branded Ent.

LONDON: FremantleMedia has appointed several executives for its new digital and branded entertainment division, which was launched earlier this year.

Olivier Delfosse has been named as the senior VP of digital for the FremantleMedia Group, based in Los Angeles. He reports to Keith Hindle, the CEO of digital and branded entertainment. Delfosse comes to the new position after having served as senior VP of digital for FremantleMedia Enterprises North America.

Tom Hoffman takes on the role of executive director of digital and social media, reporting to Delfosse. Hoffman previously worked on FremantleMedia's digital content initiatives such as the comedy channel Atomic Wedgie and YouTube original channel The Pet Collective.

Both Delfosse and Hoffman are based in Los Angeles.

Based in Berlin, Jens-Uwe Bornemann becomes the VP of digital for Continental Europe, reporting to Hindle. He was formerly the VP of digital ventures and innovation at FremantleMedia's German production arm UFA.

Katherine Lewis is to be based in New York in the role of senior VP of strategy and operations for the company's digital and branded entertainment activities. Lewis previously served as deputy managing director for FremantleMedia's Ventures group in London and was senior VP of business development for FremantleMedia Enterprises America.

Hindle commented, “FremantleMedia is renowned for creating world-class content watched by millions around the world. Central to our continued innovation is the development of market leading interactivity, digital brand extensions, and a closer working relationship with advertisers around the world. We aim to extend these relationships across our traditional TV activities, but also to bring them to the emerging world of digital distribution, which now offer an unparalleled way for us to connect with our audiences. I am delighted to have been able to bring on a crack team work with our highly skilled teams around the world.”