FremantleMedia Launches Cross-platform Comedy Drama

LONDON, April 25: FMX, FremantleMedia’s cross-platform
division, has launched Project V, an
interactive online short-form comedy drama that showcases the lives and
observations of six young up-and-coming performers from Britain and the U.S.

Available at www.project-v.net, Project V features short-form video postings of each of the six
performers—artists, actors and comedians—engaging in discussion
with each other and with the audience. The audience can post comments on the
performers’ homepages and follow the clues to the unfolding story linking the
site’s stars. The audience will learn more about the characters through their
views on life and interact directly with them.

Gary Carter, the chief creative officer for FMX, commented:
“I am delighted to be announcing the launch of Project V—it is our first live project and underlines
FremantleMedia’s commitment to developing content for a growing online
audience. Through FMX, we are bringing FremantleMedia’s phenomenal production
skills and talent to new media in a way that few other companies can. We are
content experts and new platforms, away from television, present an exciting
challenge to us.”

Carter continued: “As television audiences continue to
fragment, it will become essential for producers to understand how to apply
their skills to new platforms, learning from television without copying it. We
created FMX to explore, create and produce non-linear entertainment brands and
experiences for new media. Project V
work is I think, a world first and a fantastic learning experience for
FremantleMedia, as we exercise our industrial production expertise in this new
space. One of the areas
which interests me most is the collaborative possibility opening up: Project
V allows us to collaborate with new talent
in a completely different way from most of our work.”