Free OTT Service DistroTV Launching in U.S., Canada, U.K.

Tech company DistroScale is launching DistroTV, a streaming service that will feature a mix of entertainment, news, sports, film and TV programming in live, linear and on-demand formats.

Initially rolling out in the U.S., U.K. and Canada, DistroTV is free to consumers and now available via Apple iOS, Android, Amazon Fire TV and Roku. DistroTV’s content roster includes Bonnier properties such as Saveur, Yachting, Popular Science and Destinations, along with BritAsia TV, feature films and pop culture news from India’s entertainment studio Rajshri, FashionTV, how-to content from Grace Creek Media’s Sportskool, mixed martial arts and combat sports programming from Fighting Spirit and more.

The network is adding additional feature films, scripted series, lifestyle, sports news and other premium video content from English-language content producers in North America and the U.K., as well as from a range of cultures and languages from around the world.

“Because we provide thousands of media companies with everything from back-end infrastructure and video delivery to technologies which help publishers engage audiences and make money with video content, we understand the insatiable appetite media companies, brands and consumers share for premium, multi-screen video,” said DistroScale CEO and co-founder Navdeep Saini. “Our mission is to feed that growing demand. With DistroTV, we’re filling an unserved need to offer globally-minded and passionate audiences in the U.S., U.K. and Canada a world of free TV content. We’re also giving media companies a risk-free way to establish an OTT presence, then distribute and monetize their content on our robust and proven OTT service, without having to make infrastructure expenditures. DistroTV also provides media companies and producers with additional reach, distribution and incremental revenue. It’s a win for viewers, media companies and brands.”

Saini added, “We also know that consumer tastes, viewing habits and cultural preferences are becoming more diverse and fragmented. They demand content from all around the globe at a rate faster than many media companies can deliver it. We want to serve the many large audience segments who are vastly underserved by traditional media offerings. We’re building an eclectic, curated menu of premium video programming from around the globe for those interested in gaming, niche sports, films from Hollywood to Bollywood; travel and culinary content and scripted series in a range of languages and more.”