.Fox to Handle Facebook Latin American Ad Sales

BUENOS AIRES: Facebook has tapped .Fox Networks to handle its advertising inventory sales in Latin America, including Brazil, beginning this month.

.Fox Networks will market the range of advertising products available through Facebook and offer homepage Engagement Ads and integrated ad units across Facebook pages. Advertisers will be able to segment their media plans by age, gender, language and country. 

“The agreement with Facebook is one of the most important alliances we have made recently," said Hector Costa, the senior VP and general manager of .Fox Networks U.S. Hispanic and Latin America and senior VP of ad sales for Fox Latin American Channels. "Facebook and .Fox Networks will be able to offer digital packages to advertisers with creative and efficient alternatives that no doubt will generate demand among advertisers."

".Fox Networks will be a valuable ally for us as we seek to help businesses connect and engage with their customers in meaningful ways,” added Mike Murphy, the VP of global media sales at Facebook. “.Fox Networks understands the unique social marketing opportunity on Facebook and will work directly with businesses in Latin America to help them implement successful campaigns."