Fox Reality in Participation TV Deal

LOS ANGELES/LONDON, September 7: Fox Reality is teaming with
the U.K.’s Indie TV for a participation TV show entitled Your Instant
Reality, with the audience being able to
submit material, take part in challenges and vote on outcomes.

Your Instant Reality
will be a hosted, two-hour weekly live show where viewers can actively
participate, interacting with other viewers and the host through real-time
polling, text messaging and submission of their own digital content. “There
have been basic quiz type shows here and in Europe but with Your
Instant Reality we are melding viewer
participation with the core of reality television,” said David Lyle, the COO of
Fox Reality. “Reality fans wonder how they would do on TV, now they will get
their chance…and become famous along the way."

Mark Rowland, the founder of Indie TV, added, "Your
Instant Reality aims to bridge the gap
between TV and online, turning the rapidly growing Fox Reality fan community
into the show itself. Your Instant Reality will make stars of anyone with the guts to take part. If you think
your life is more interesting than what you see on TV, then why not share it
with America? And not just for fun, there'll be winners on this show too. And
if you can't handle the fame, there'll also be many other ways to take part, via
phone or via mobile messaging. The user-generated content revolution is already
with us online—Your Instant Reality brings this phenomenon to TV."

Rowland is the executive producer of the U.S. version of Supernanny and Brat Camp. He is the former managing director of Mentorn International.