Food Network Set for Asian Launch

CINCINNATI: Following news of its European expansion, Food Network is slated to launch in Asia on January 1, 2010, with plans for the channel to be programmed and versioned for specific countries in the region.

Scripps Networks Interactive says that Food Network will be distributed through MEASAT Satellite Systems and Ascent Media. It will be ad supported and available in HD. 

“Given the remarkable success of the Food Network brand in the United States, it’s natural to bring this popular genre to Asia where food is such an important part of culture and tradition,” said Greg Moyer, the president of Scripps Networks International. “Food Network is an obvious and logical choice for international distribution given its universal appeal and tremendous brand power. Our objective is to aggregate an engaged and growing audience of passionate ‘foodies’ across the globe.”

Plans for the Asian version of the Food Network include original programming from the regions it will reach, as well as relevant shows that were produced for U.S. audiences. Scripps recently partnered with Chello Zone to launch Food Network in EMEA, with the British debut taking place this week.