FOOD first Channel Inks Content Partnerships

NEW DELHI: Real Lifestyle Network’s FOOD first has set in place a number of partnerships, including with Shine and Optomen, to acquire exclusive premium content.

Shine is behind such shows as MasterChef Australia, while Optomen distributes a slew of Gordon Ramsay shows. FOOD first has a number of deals in place with other international distributors across a host of territories. The channel is set to launch in early 2011.

Manisha Tripathi, the business head of Real Global Broadcasting, said, “Our strategy for FOOD first is to work with like-minded production houses that create programming that naturally fit our brand’s premium positioning. This strategy has led us to explore partnerships with world-class production houses like Shine and Optomen. With such remarkable content partners on board, viewers can look forward to a great lineup of international programming on the channel, along with the best in home-grown productions.”