FME Signs Licensing Rep Deal with ZDF Enterprises

MAINZ: FremantleMedia Enterprises (FME) has signed a deal to represent licensing for ZDF Enterprises’ teen- and tween-focused property Dance Academy in Central, Eastern and Southern Europe, as well as Benelux and the Nordic countries.

The deal covers categories such as publishing, retail, apparel, beauty, confectionary, accessories and interactive. FME has already secured licensing deals across a number of categories for both H20: Just Add Water and The Elephant Princess on behalf of ZDF Enterprises.

Diana M. Dieckmann, the VP of licensing for Central, Eastern and Southern Europe at Fremantle Licensing Germany, who brokered the deal, commented, “I’m really looking forward to taking our work with ZDF Enterprises to another level and to expanding our portfolio of teen and tween titles following our recent successes in this genre with H2O: Just Add Water and The Elephant Princess. Dance Academy is a fantastic show with many licensing opportunities.”

Sylvia Brucker, the director of merchandising at ZDF Enterprises, added, “We are delighted to extend our partnership with FME to include Dance Academy, as we continue to work together in a strategic push in brand licensing aimed at teens and tweens.”