FME Creates Live Consumer Experience Around Got Talent

May 4, 2012 World Screen
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LONDON: FremantleMedia Enterprises (FME) is extending the Got Talent franchise with a new live consumer experience, launching the Australia’s Got Talent Backstage Tours at its Melbourne studio.

The event includes a VIP tour of the studio, access to rehearsals and sound-checks, a chance to mingle with the contestants, an opportunity to be on stage at the warm-up and sit in the judges’ chair for photos. An eDM and consumer public relations campaign will raise awareness to raise awareness for the Backstage Tours and point fans to a dedicated website for ticket sales and event information.

Dustin Lockett, the VP of live experiences at FME, said: “Australia’s Got Talent format owner Syco has never before approved any consumer experience like this, giving Australian fans this rare opportunity.

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“This is another great example of FME harnessing unique opportunities to turn television into engaging live experiences for fans, and this world-first for the Got Talent franchise is an excellent win for us and for fans of the show,” Lockett added.

“It is testament to the calibre of work we do in translating screen properties into bigger interactive experiences, which is an important growth area for our business.”