Five Formally Rolls Out Catch-Up Service

LONDON, July 17: Five has
announced that the number of visitors to its website has more than doubled
since it soft-launched its online VOD service, Demand Five, three weeks ago.

The 30-day catch-up
service allows online access to a raft of series on Five’s prime-time schedule,
including acquired hits like CSI
and Neighbours. The service
also features original programming such as Fifth Gear, The Hotel Inspector, Extraordinary People and Hidden Lives. Many shows will be available for longer than 30
days and the majority of content is available for free.

Jonathan Lewis, Five’s
head of digital media, stated: “The launch of Demand Five represents the first
stage of our digital redevelopment program. We plan to make a significant step
change in the digital space over the coming months.”

Demand Five is a relaunch
of Five’s original online download offering, which first became available in
September 2006.

—By Mansha Daswani