Fireworks & Vuguru Enter Exclusive Output Pact

LONDON: Fireworks International is teaming up with Michael Eisner’s Vuguru in an output deal that will result in the acquisition of a minimum of ten multiplatform projects over the next two years.

Fireworks will have a first-look opportunity to acquire international multiplatform distribution rights, outside of the U.S. and Canada, for all Vuguru’s productions. The first project signed under the new pact is the young-adult drama Pretty Tough, launching at MIPCOM.

Jonathan Ford, the executive VP of digital acquisitions and distribution at Fireworks International, said, “Partnering with Vuguru, a company which pioneers the development of content for delivery across global broadcast, internet, mobile and portable device platforms, will give us access to the latest and most-sought after properties in the digital arena. This is a landmark collaboration for Fireworks International and a fantastic example of our ongoing strategy to be the premier destination for multiplatform properties in the international market.”

“Fireworks International is a global market leader in distributing innovative content suitable for multiplatform delivery,” added Larry Tanz, the president of Vuguru. “Fireworks’ financial commitment demonstrates the appetite that exists among distributors for premium content. We are very pleased to cement our strong relationship with this exciting new deal and look forward to seeing Vuguru properties available to audiences on all platforms throughout the world.”