Fireworks International to Launch Blood Ties On Demand

LONDON, September 7: Fireworks International will make its
22×1-hour vampire crime thriller series Blood Ties available for viewing on video on demand via Virgin Media
Digital Television’s On Demand platform.

Blood Ties premiered
on Virgin Media’s LIVING on August 16 and will be airing every Thursday at 8
p.m. Immediately following its linear broadcast, the series will be available
for seven days on a free catch-up basis on LIVING’s website. The catch-up
service will also be available for 28 days through the On Demand section of
Virgin Media Digital Television platform. This will allow viewers the chance to
catch up on any episode they may have missed at a time of their choosing.
Following the first run of the series, Blood Ties will also be included in the video-on-demand package
available on a pay-per-view basis or free to subscribers of selected packages
to the Virgin Media Digital Television platform.

Jonathan Ford, the VP of digital distribution for Fireworks,
commented, “We realize that in today’s world viewers are looking for
flexibility in how they can view and catch up on their favorite TV series,
making sure that if they miss an episode they still have the opportunity to
catch up with the storyline at their leisure, or indeed re-watch a favorite
episode/series at a later date. With this in mind we were keen to work with
Virgin Media Television on giving this flexible access to Blood Ties.”