Famosa Named Mexican Toy Licensee for Caillou

TORONTO: Cookie Jar has appointed Famosa as the exclusive toy licensee for Caillou in Mexico.

Famosa’s range includes products such as 36cm figures, plush dolls, bath toys, a toy farm, vehicles and toy trains. They are now available at major retail outlets throughout Mexico such as Soriana, Jugetron, Liverpool, Palacio de Hierro and specialty stores.

“Caillou is very well known by children throughout Mexico and is highly trusted by parents thanks to its positive family message,” said Rodrigo Piza, the VP for Latin America at Cookie Jar. “Famosa’s beautiful Caillou toy line is popular throughout Spain and we believe that it will enjoy the same success in Mexico. It delivers a new dimension of play and learn that is unique to this wonderful brand.”