Ex-Kids’ WB! Chief Lands at Newdance Kids

LOS ANGELES: Betsy McGowen, formerly general manager of Kids’ WB!, has been tapped as president of newdance kids, a new venture that kicks off its operations with the North American rights to a Dutch tween format.

McGowen has been tapped to head up the new children’s programming division of newdance, a member of AECG (Alan Ett Creative Group) that focuses on developing concepts that bring together brands and broadcasters. In the role, she will oversee product development, strategic planning, promotion, marketing, network relationships and production. The venture has made its first acquisition, lining up the North American rights to Kids Top 20, a live-action, interactive music show that features young pop stars and kid-friendly music videos. The show has fared well with the 6-to-12 set in Holland, Belgium, France, Germany and Finland.