ESS Refreshes On-Air Look

SINGAPORE: ESPN STAR Sports (ESS) is to launch its new on-air presentation today, incorporating bold color palates and vibrant motifs.

ESPN and STAR Sports new on-air presentation will be broadcast across its networks covering 24 countries. It includes on-air graphic elements such as brand idents, presenter idents, logo stings, bumpers, end pages, lower thirds, menu boards, backgrounds, monthly highlights and billboards.

The rebranding effort is intended to keep the brand fresh and relevant to young and diverse demographics. The on-air talent from each network will underscore the brand personalities of each channel. All five editions of SportsCenter across Asia will get a new look as well. The program will begin its broadcast with a fresh graphic presentation package, reflecting an international image.

Manu Sawhney, the managing director of ESPN STAR Sports, said: “With so many exciting sports properties currently being broadcast on our channels, the new branding for STAR Sports and the refreshed on-air presentations for each channel brand aim to enthuse and exhilarate sports fans and continue our strong and enduring association with them. Sports is a visual spectacle and our on-air packages aims to enhance this experience by speaking in the same dynamic and energetic language of sports, while articulating the channels’ brand promise to viewers across all age-groups and demographics.

Sawhney added: “SportsCenter has a long and strong tradition of delivering the best international sports to viewers across the region and it is just as important to present sports news in new and engaging manner to reinforce its unique position. We are confident that sports fans will enjoy this new enhanced presentation of their favorite sports program.”