ESPN, Verizon, MediaFLO Align for Mobile Deal for Live NBA Games

BRISTOL/BASKING RIDGE/SAN
DIEGO, October 31: ESPN Mobile TV, Verizon Wireless and MediaFLO USA have
teamed up to air National Basketball Association (NBA) games live on Verizon’s
V CAST Mobile TV for the first time, beginning today.

The NBA 2007-2008 season
will begin tonight, with match-ups featuring the Dallas Mavericks at the
Cleveland Cavaliers at 8 p.m. and the Seattle Supersonics at the Denver Nuggets
at 10:30 p.m.

In addition to the
upcoming NBA season, V CAST Mobile TV is offering consumers an array of sports
programming this fall, including more than 100 live college football games.

The FLO TV service is
provided by MediaFLO USA and is available to consumers as V CAST Mobile TV from
Verizon Wireless.

Ryan Hughes, the VP of
digital media programming for Verizon, noted: "Verizon Wireless is once
again demonstrating our commitment to deliver the best, exclusive programming
available on mobile phones with the NBA games on V CAST Mobile TV. For hoops
fans who want to stay connected to the hard court action while on the go,
Verizon Wireless' V CAST Mobile TV is the only service that gives them
broadcast-quality access to the games they want, all in the palms of their
hands."

—By Irene Lew