ESPN STAR Sports Expands Online Offerings

SINGAPORE,
June 3: ESPN STAR Sports (ESS) has relaunched its website, featuring a range of
real-time content as well as expanded customized advertising opportunities.

The new
website offers a host of sports content with insight and analysis from experts
in the industry, including editorial columns, blogs and podcasts. It also
offers real-time updates on the latest sports news, results, statistics, player
and team updates and live scores from key sports worldwide. There is also a new
embedded video player, which offers news and updates along with program
highlights from ESPN STAR Sports’ original productions. The content will be
tailored according to regional sports preferences. The site also offers
advertisers more creative opportunities, including customized campaigns, new
branding options and the means to track feedback and monitor results in real
time.

Manu Sawhney, the managing
director of ESS, commented: “As Asia’s leading sports broadcaster, we are committed
to serving our fans by providing them with the most comprehensive and
entertaining sports content across multiple platforms and espnstar.com complements our broadcast and mobile offerings. It is an important
initiative for us at it helps us in engaging our viewers beyond our broadcast
channels and at the same time create more business opportunities for our
partners.”

Added Charles Less, the
company’s senior VP of ad sales: “The new www.espnstar.com
will help us
grow the ESPN STAR Sports relationship with sports fans across markets and at
the same time, give our clients multiple opportunities and a lot of flexibility
to effectively target and communicate with their audiences across markets to
better meet their brand objectives.”

—By Kristin
Brzoznowski