ER Secures Worldwide Distribution Rights to Shelldon

LONDON, March 31:
Entertainment Rights has acquired the worldwide distribution rights, excluding
Thailand and with shared representation in Japan and Korea, for Shellhut Entertainment’s
CGI-animated series Shelldon,
which will launch at MIPTV.

The agreement encompasses
worldwide rights across all forms of television, digital media, home
entertainment, music, licensing and merchandising and all other media.

Targeted primarily at boys
and girls aged 4 to 8, the 26×30-minute series aims to entertain as well as
educate children about marine life and creatures that live in the sea.

Chloe
van den Berg, the executive director of international at Entertainment
Rights, commented: “We are thrilled to be working with Shellhut Entertainment
and ER is unveiling Shelldon to
international broadcasters for the first time at MIPTV this coming April. Shelldon is a vibrant and beautifully produced CGI show,
with positive universal values that the whole family can enjoy together and the
series is set to become an instant international success. Through the Shelldon
acquisition, ER is building on its
successful strategy for developing third party relationships with both
producers and rights owners and is a key strategic focus for the company which
complements ER’s growth in developing its wholly owned stable of properties.”

—By Irene Lew