Endemol Worldwide Distribution Opens L.A. Office

LONDON: Endemol Worldwide Distribution has set up a new office in Los Angeles, promoting Matt Creasey to oversee its business in the Americas, among other territories, and tapping Rolando Figueroa for a Latin American and U.S. Hispanic sales post.

Creasey, formerly director of sales, distribution at Endemol International, now becomes executive director for the Americas, Asia, and Australia/New Zealand, relocating from London to take up the post. He has overall responsibility for the company’s distribution activities in the U.S. and Latin America, and will manage sales directors for Australia, New Zealand, Asia and the Americas. He reports to Cathy Payne, the CEO of Endemol Worldwide Distribution. Reporting to Creasey, Figueroa will serve as sales director for Latin America and Spanish-speaking USA beginning February 1, also based in L.A. He was previously VP of sales international at Carsey-Werner Distribution, responsible for distribution of finished product and formats in Mexico, Central, South America and the Caribbean basin. 

Payne commented: “These two appointments significantly expand EWD’s operations and reach by establishing a dedicated office to service the USA, Canada and Latin America. Matt has played a central role in building Endemol’s distribution operation from scratch prior to the acquisition of Southern Star and Rolando has exceptional experience in the Latin American and Spanish speaking U.S. markets. We couldn’t ask for stronger candidates to drive our expansion across these regions while delivering a first class service to our clients.”