Endemol USA in Social Gaming Deal with Kobe Bryant

LOS ANGELES: Endemol USA and 6waves are working on a new social game inspired by basketball star Kobe Bryant.

Bryant will play a key role in the creative development of the project. It follows his partnership with Endemol USA on a web series, Dream Makers.

Endemol USA will co-produce the project and secure sponsorships and brand integrations. Social gaming publisher 6waves will manage the development and distribution of the game on Facebook and other sites. The game will give players the opportunity to win real prizes and experiences, such as autographed memorabilia or tickets to attend an L.A. Lakers game. The social game could also involve integrations with the online video series Dream Makers.

“This is an unprecedented opportunity to transform the world of social games,” said Rex Ng, co-founder CEO of 6waves. “While social games are incredibly popular, they have never included a global entertainment icon such as Kobe Bryant. Social gaming is still a fairly young platform, and we are going to completely change the experience for the player.”

“Expanding into the exciting world of social gaming feels like a natural progression for Endemol and we are thrilled to collaborate on this project with Kobe Bryant, one of worlds most talented athletes, and the gaming masterminds of 6waves," said David Goldberg, chairman of Endemol North America.