Endemol UK Commissioned by O2 for New Mobile Drama Series

LONDON, October 15: Endemol UK, in association with Mobstar
Media, has been commissioned to produce a made-for-mobile thriller, Cell, due to premiere on O2’s mobile network in December.

Cell tells two
parallel stories about the same man: One involves him living a life of wealth
and power in the Colombian capital of Bogota; the other is the story of the
same man, who finds himself locked in a lawless prison, with no idea of how he
got there, and all he has is a cell phone and the voice of a mysterious caller.

Production on the 20×2-minute series is underway and will
roll out on O2’s mobile network before distribution online and with other
mobile operators in the U.K. and around the world. Additionally, Endemol UK
will be working closely with O2 to find other distribution partners for Cell both in the U.K. and worldwide. In 2006, the two
companies partnered for Get Close To…The Sugababes, the first-ever interactive, made-for-mobile TV
show, which debuted at the top of the O2 download charts and stayed in the top
10 for the remainder of its six-week run.

Pasa Mustafa, the digital content producer at Endemol UK,
commented: “What makes Cell
a first is that we’re applying production values normally associated with TV or
film to a made-for-mobile series. We’re also delighted to be continuing our
partnership with O2, following last year’s success with Get Close To…The
Sugababes.”