Endemol Shine Series to Become Available via BitMovio

BitMovio and Endemol Shine International have entered into a partnership that will bring some 600 hours of content, including Rock of Love and Surreal Life, to the next-generation gamified video entertainment marketplace.

BitMovio audiences will soon be able to watch shows such as Total Wipeout UK, Charm School, Flavor of Love, For the Love of Ray J and The Almost Impossible Game Show UK. In addition, BitMovio recently launched its open beta for web browsers and Android-based devices in March of this year. Starting today, audiences can now access the open beta in Apple iOS devices as well.

Simon Zhu, co-founder and CEO of BitMovio, said: “We recently welcomed in global audiences to join our open beta and engage with content creators and community through a variety of interactive features and payment models, including through cryptocurrency and our innovative MoviBits virtual currency and rewards product. It’s important that we continue to bring new premium content to our platform as well, while we continue to release platform feature updates. We’re looking forward to seeing how viewers respond to Endemol Shine’s collection of popular shows.”

Cathy Payne, CEO of Endemol Shine International, said: “We are continuously looking for new ways to reach audiences around the world with our programming and BitMovio brings a new exciting approach to managing, distributing and monetizing video content. We believe that this innovative platform will enable viewers to access our content however they want, whenever they want.”